Good “mainstream” insight into using Twitter for business purposes. For about two years people were saying “I don’t get it,” or “seems like a waste of time.” Now the enterprising organizations are starting to figure it out.
Also, as someone who helps companies find the return on investment of social networking for marketing, I have a lot of respect for what Shashi Bellamkonda is doing for NetSol and the business community at large.
Firms Take to The Tweetable Business Model
By Kim Hart
Monday, March 9, 2009; Page D01 The Twitterverse is expanding.
Twitter, that microblogging tool that caught on with teens and twentysomethings using it to tell loyal followers what they’re doing at any given time — in 140 characters or less — is now becoming part of the business strategy for a wide range of brands, from Skittles to Fairfax County.
Read full article at http://www.washingtonpost.com/wp-dyn/content/article/2009/03/08/AR2009030801531.htmlGreat article by WashPost’s Kim Hart: “Firms Take to The Tweetable Business Model”
Tags: awareness, Bob London, communications consultant, federal, government, Lead Generation, marketing consultant, marketing plan, marketing strategy, public relations, social media, social networking, technology marketing