Virtual VP of Marketing

Recent reports state that the average tenure of a chief marketing officer (CMO) is now down to 18 - 24 months.

Given the risky investment this represents in terms of cost, commitment, resources and lost opportunity, the Virtual VP of Marketing model is becoming much more attractive.

What does a Virtual VP of Marketing do?

  • Help CEOs and other senior executives assess and define and rank their market opportunities.
  • Develop go-to-market strategy and action plan with prioritized marketing initiatives.
  • Manage or lead the execution of key marketing programs, from awareness to lead generation to drive customer acquisition and retention.
  • Develop all creative materials (design, copywriting, Web sites) in direct support of marketing objectives.

Companies need Virtual VP of Marketing when:

  • Their industry is getting more competitive.
  • Their business is becoming more marketing-dependent.
  • They need a fresh perspective that incorporates a healthy dose of customer feedback.
  • The company hasn’t kept pace with its marketplace.
  • The company can’t justify a full-time marketing executive to address its needs.

Common marketing leadership challenge faced by growth-stage firms

Common marketing leadership challenge faced by growth-stage firms

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