DRIVETIME MARKETING: Gen Z Nails the Elevator Rant of High Schoolers’ Parents

March 8th, 2014

I’m always on the lookout for companies that seem to really understand their customers’ Elevator Rant–what their customers are bitching and moaning about on the elevator when we (the marketers and salespeople) aren’t around.  This week I ran across a new venture called Gen Z from the folks at Bisnow which really nails one of [...]

DRIVETIME MARKETING: Hey Vendor, stop saying you’re my partner, and just do your job.

October 29th, 2013

As our era of “reality marketing” advances and customers have less and less tolerance for opaque marketing-speak, hyper-spin and general bullshit, the ridiculous overuse of the word “partner” is becoming more obvious–the sore thumb of web site copy.
“We act as your partners to achieve your goals.”
“We partner with you to understand your unique requirements.”
“Our partnering [...]

DRIVETIME MARKETING: Snowflakes, cicadas and LinkedIn endorsements

October 28th, 2013

Remember the rush of validation you felt when you got your first LinkedIn endorsement from a colleague? And remember a few weeks or months later when a brand new LinkedIn connection — someone who you only recently met and have never worked with — endorsed you as an expert on (insert skill here)?
It was then [...]

No wonder marketing has a bad name: Can you believe someone spent money to produce this commercial?

October 22nd, 2013

Why does marketing have a bad name?  Did you ever try listening to the words in a television commercial? It can be downright depressing.  Take the following, unedited prose from a 30-second TV spot promoting a new luxury sedan:
When we created the [name of vehicle], we decided to take the other road.
We believe luxury isn’t [...]

The Exhilaration of Being There When a Client Closes a Big Deal

August 1st, 2013

There’s nothing like being on a call when your client–let’s say an up and coming software company–is closing a major deal with a Fortune 100 company.  I had this privilege yesterday, and even though I was in “listen-only” mode, I felt the energy and exhilaration that comes from a real-life back and forth discussion regarding:

The [...]

DRIVETIME MARKETING: Marketers Should Stop Shouting and Start Listening

August 1st, 2013

I think we can all agree that marketers (companies and their agencies) tend to “shout” alot– picking a channel or channels and pounding away with multiple messages. They try to outshout the competition or shout their way into the prospect’s head. What happens when many companies shout at once? Noise. And we [...]

Drivetime to Prague: A Great Lesson in Indirect Marketing

July 30th, 2013

These DRIVETIME MARKETING videos, in concert with some good old fashioned follow up, led to a new client engagement and a trip to Prague.

No, the problem with marketing is that people think it only means promotion.

July 2nd, 2013

I loved this headline (shown at right) but had to retract my love after skimming the article. This is a shining example of the misunderstanding of what marketing is at the core. The author defines it, essentially, as promotion, ignoring the most important element of marketing: the product or service itself and the degree to which [...]

So busy promoting ourselves we forgot to check our new business inbox.

June 27th, 2013

I want to engage with a great web design/dev firm on behalf of a client.  In going back through some previous correspondence I was reminded me of the irritation I felt when, the last time I was looking for this type of resource, I took the time to reach out to a number of DC [...]

DRIVETIME MARKETING: Can LinkedIn ads help marketers be as relevant and engaging as greeting cards?

June 27th, 2013

When you get a great greeting card, like the Father’s Day one I received this year from our three cats (!), it strikes a chord because the message is super-relevant. Kudos to greeting card writers for figuring out how to make us smile, laugh, wince, cry or otherwise emote. You can probably recall saying [...]