Have you met Skip? You know, Skip Intro, the guy who develops all those overdone flash intro’s for ad agency web sites?
“Why do most creative agencies’ web sites look eerily like? Should a creative shop treat itself like a client?”
“This is a great question. The answers are that (a) agencies are following each other instead of the market; and (b) agencies need to do a better job of looking at their businesses through the clients’ (and prospective clients’) eyes instead of indulging their creative/artistic fantasies. Ever notice how so many agencies’ sites start with a long/pointless flash intro? That is a good example of not recognizing that site visitors want to locate info not be shown a short film.”
Why am I posting this now? Because, while the problem has gotten a bit better, I notice that all to often it still exists. So next time you see a useless flash intro that is preventing you from getting to the content you want, contact the site’s owner, publisher, webmaster (whatever happened to that title anyway?) and make your feelings known!Bob London is President of London, Ink, a B2B marketing and communications consulting firm based in the Washington, DC area. He can be reached at bob (at) londonink (dot) com.