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	<title>London Ink B2B Marketing Communications Consulting, Strategy, Planning, Lead Gen, Content Marketing</title>
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	<description>B2B Marketing &#38; Communications Consulting</description>
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		<title>MARKETING CONFESSIONAL w/@shashib &amp; @londonink: Steve Jobs bio, why does success displace passion?</title>
		<link>http://www.londonink.com/2012/05/marketing-confessional-wshashib-londonink-steve-jobs-bio-why-does-success-displace-passion/</link>
		<comments>http://www.londonink.com/2012/05/marketing-confessional-wshashib-londonink-steve-jobs-bio-why-does-success-displace-passion/#comments</comments>
		<pubDate>Tue, 22 May 2012 02:06:53 +0000</pubDate>
		<dc:creator>boblondon</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.londonink.com/?p=751</guid>
		<description><![CDATA[Shashi Bellamkonda has read the Steve Jobs biography!  (He was on the library&#8217;s waiting list&#8230;)  He has some interesting takes on how few companies stay customer focused and passionate AFTER they achieve big success.

]]></description>
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		<title>London, Ink&#8217;s DRIVETIME MARKETING: In DC, it&#8217;s always Sonny with a chance of tech jargon.</title>
		<link>http://www.londonink.com/2012/05/london-inks-drivetime-marketing-in-dc-its-always-sonny-with-a-chance-of-tech-jargon/</link>
		<comments>http://www.londonink.com/2012/05/london-inks-drivetime-marketing-in-dc-its-always-sonny-with-a-chance-of-tech-jargon/#comments</comments>
		<pubDate>Fri, 18 May 2012 17:02:22 +0000</pubDate>
		<dc:creator>boblondon</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.londonink.com/?p=749</guid>
		<description><![CDATA[
Listen to Washington, DC area radio stations and you might hear some interesting things.  Like a Pro Football Hall of Famer saying something like, &#8220;We deliver game changing, best of breed technology solutions for all of your Federal agency needs.&#8221;  Or &#8220;We understand Federal agencies need to do more with less.  That&#8217;s [...]]]></description>
		<wfw:commentRss>http://www.londonink.com/2012/05/london-inks-drivetime-marketing-in-dc-its-always-sonny-with-a-chance-of-tech-jargon/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>I&#8217;m not a PR guy, but I just got some great coverage for a client. (Thanks Vocus.)</title>
		<link>http://www.londonink.com/2012/05/im-not-a-pr-guy-but-i-just-got-some-great-coverage-for-a-client-thanks-vocus/</link>
		<comments>http://www.londonink.com/2012/05/im-not-a-pr-guy-but-i-just-got-some-great-coverage-for-a-client-thanks-vocus/#comments</comments>
		<pubDate>Fri, 11 May 2012 14:22:51 +0000</pubDate>
		<dc:creator>boblondon</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.londonink.com/?p=724</guid>
		<description><![CDATA[
There are some great marketing and PR tools out there that are showing the ability to save marketers significant time and money.
Recently I needed to help one of my clients, a Federal cloud computing infrastructure provider, get the word out about a piece of news. Since we already had the messaging strategy and content&#8211;and were [...]]]></description>
		<wfw:commentRss>http://www.londonink.com/2012/05/im-not-a-pr-guy-but-i-just-got-some-great-coverage-for-a-client-thanks-vocus/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>DRIVETIME MARKETING: How Do Just 4 NFTE DC Staffers Create Such a Huge Market Presence?</title>
		<link>http://www.londonink.com/2012/05/drivetime-marketing-how-do-just-4-nfte-dc-staffers-create-such-a-huge-market-presence/</link>
		<comments>http://www.londonink.com/2012/05/drivetime-marketing-how-do-just-4-nfte-dc-staffers-create-such-a-huge-market-presence/#comments</comments>
		<pubDate>Thu, 03 May 2012 12:18:49 +0000</pubDate>
		<dc:creator>boblondon</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.londonink.com/?p=720</guid>
		<description><![CDATA[
Here&#8217;s a lesson for small- to medium-size organizations.  NFTE DC is considered one of the leading business-related non-profits in the Washington, DC area.  They have managed to break through the DC traffic jam of mission statements, value propositions and testimonials by having a clear message and a seemingly ubiquitous presence in the community.
To [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>MARKETING CONFESSIONAL w/@shashib &amp; @londonink: Robin Ferrier Talks About the Upcoming Gaithersburg Book Festival</title>
		<link>http://www.londonink.com/2012/05/marketing-confessional-wshashib-londonink-robin-ferrier-talks-about-the-upcoming-gaithersburg-book-festival/</link>
		<comments>http://www.londonink.com/2012/05/marketing-confessional-wshashib-londonink-robin-ferrier-talks-about-the-upcoming-gaithersburg-book-festival/#comments</comments>
		<pubDate>Wed, 02 May 2012 11:00:23 +0000</pubDate>
		<dc:creator>boblondon</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.londonink.com/?p=718</guid>
		<description><![CDATA[Communications and marketing guru Robin Ferrier (@rferrier), whose day job is director of communications and marketing for Johns Hopkins&#8217; Montgomery County campus, talks to @shashib about the upcoming Gaithersburg Book Festival.

]]></description>
		<wfw:commentRss>http://www.londonink.com/2012/05/marketing-confessional-wshashib-londonink-robin-ferrier-talks-about-the-upcoming-gaithersburg-book-festival/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>London, Ink&#8217;s DRIVETIME MARKETING: Top discarded themes for B2B Panel Discussion</title>
		<link>http://www.londonink.com/2012/05/london-inks-drivetime-marketing-top-discarded-themes-for-b2b-panel-discussion/</link>
		<comments>http://www.londonink.com/2012/05/london-inks-drivetime-marketing-top-discarded-themes-for-b2b-panel-discussion/#comments</comments>
		<pubDate>Wed, 02 May 2012 10:59:03 +0000</pubDate>
		<dc:creator>boblondon</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.londonink.com/?p=716</guid>
		<description><![CDATA[Because marketers are marketers, we have to have a catchy name or theme for everything.  So while on my way to moderate a panel discussion at the Mid-Atlantic Marketing Summit recently, I came up with (and then promptly discarded) 5 themes that capture the real essence of what&#8217;s happening in B2B marketing these days:
Here [...]]]></description>
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		<title>@HubSpot vs. the Marketing Gods: A Twitter throwdown for the ages.</title>
		<link>http://www.londonink.com/2012/05/hubspot-vs-the-marketing-gods-a-twitter-throwdown-for-the-ages/</link>
		<comments>http://www.londonink.com/2012/05/hubspot-vs-the-marketing-gods-a-twitter-throwdown-for-the-ages/#comments</comments>
		<pubDate>Tue, 01 May 2012 17:48:26 +0000</pubDate>
		<dc:creator>boblondon</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.londonink.com/?p=710</guid>
		<description><![CDATA[Software firm HubSpot is growing in large part by convincing companies that they are going about marketing all wrong&#8211;that they should create their own online channels and attract the right buyers by developing and distributing great content and SEO among other tactics&#8211;a discipline that has been dubbed &#8220;inbound marketing.&#8221;
As this recent Twitter dialogue shows, HubSpot&#8217;s [...]]]></description>
		<wfw:commentRss>http://www.londonink.com/2012/05/hubspot-vs-the-marketing-gods-a-twitter-throwdown-for-the-ages/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>DRIVETIME MARKETING: With &#8220;Yes, Blackberry&#8221; struggling RIM puts promo before product; a trend towards &#8220;confessional&#8221; ads?</title>
		<link>http://www.londonink.com/2012/04/drivetime-marketing-with-yes-blackberry-struggling-rim-puts-promo-before-product-a-trend-towards-confessional-ads/</link>
		<comments>http://www.londonink.com/2012/04/drivetime-marketing-with-yes-blackberry-struggling-rim-puts-promo-before-product-a-trend-towards-confessional-ads/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 15:39:12 +0000</pubDate>
		<dc:creator>boblondon</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.londonink.com/?p=706</guid>
		<description><![CDATA[Big issues with the recent &#8220;Blackberry. Yes, Blackberry&#8221; ad campaign:
The tagline implies some sort of &#8220;confessional&#8221; tone, as in, &#8220;We know your expectations of Blackberry are low, so you might be surprised to learn how great our phones really are.&#8221;
We&#8217;ve seen this &#8220;confessional/admission&#8221; approach before with Dominos (&#8221;We heard you, our pizza stinks.&#8221;) and GM [...]]]></description>
		<wfw:commentRss>http://www.londonink.com/2012/04/drivetime-marketing-with-yes-blackberry-struggling-rim-puts-promo-before-product-a-trend-towards-confessional-ads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>MARKETING CONFESSIONAL with @londonink and @shashib: Marketing Summit Wrap-up, Avon&#8217;s Woes, more!</title>
		<link>http://www.londonink.com/2012/04/marketing-confessional-with-londonink-and-shashib-marketing-summit-wrap-up-avons-woes-more/</link>
		<comments>http://www.londonink.com/2012/04/marketing-confessional-with-londonink-and-shashib-marketing-summit-wrap-up-avons-woes-more/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 12:59:15 +0000</pubDate>
		<dc:creator>boblondon</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.londonink.com/?p=704</guid>
		<description><![CDATA[It was a busy MARKETING CONFESSIONAL with @londonink and @shashib this week, with topics ranging from:

Last Friday&#8217;s successful Mid-Atlantic Marketing Summit (by the way, big kudos to Paul Sherman of Potomac Techwire and Paul Duning of Capital Communicator);
The trouble with thought leadership and content marketing (courtesy of @deb_lavoy, @gscottshaw, @ErinSlick and @chasgold);
Avon&#8217;s marketing woes;
And more.

Also [...]]]></description>
		<wfw:commentRss>http://www.londonink.com/2012/04/marketing-confessional-with-londonink-and-shashib-marketing-summit-wrap-up-avons-woes-more/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>MARKETING CONFESSIONAL: Is marketing one of the &#8220;dark arts&#8221;? Apparently JK Galbraith thought so.</title>
		<link>http://www.londonink.com/2012/04/marketing-confessional-is-marketing-one-of-the-dark-arts-apparently-jk-galbraith-thought-so/</link>
		<comments>http://www.londonink.com/2012/04/marketing-confessional-is-marketing-one-of-the-dark-arts-apparently-jk-galbraith-thought-so/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 12:57:31 +0000</pubDate>
		<dc:creator>boblondon</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.londonink.com/?p=702</guid>
		<description><![CDATA[In this edition of MARKETING CONFESSIONAL with @shashib and @londonink,  Shashi Bellamkonda talks about a quote from John Kenneth Galbraith in which the celebrated Harvard economist refers to marketing as one of the  &#8220;dark arts.&#8221;

]]></description>
		<wfw:commentRss>http://www.londonink.com/2012/04/marketing-confessional-is-marketing-one-of-the-dark-arts-apparently-jk-galbraith-thought-so/feed/</wfw:commentRss>
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