NAFCU Services Corp.
NAFCU Services Corp. Taps London, Ink for Strategy Development
NAFCU Services Corporation (NSC), the for profit arm of the National Association of Federal Credit Unions (NAFCU), engaged London, Ink to help a wide range of NSC Partners map out their marketing strategies and plans for the credit union marketplace.
NSC’s mission is to help credit unions thrive by identifying innovative solutions for growth and productivity from top-quality, market leaders, from ATMs and insurance products to anti-phishing solutions. The best companies qualify for the NSC “Preferred Partner” designation.
“Our goal is to increase the rate of adoption of Partner solutions by Credit Unions, which helps the Credit Union compete and our Partners gain profitable market share,” said David Frankil, NSC President. “We offer a wide range of marketing and communications opportunities, from events to print publications to webcasts, but for our Partners to maximize return on their efforts with our program, we needed to develop an overarching strategy and plan.”
In partnership with NSC, London, Ink worked with sixteen of the highest level NSC Partners to develop strategic marketing plans and refine their approach to the Credit Union market.
“Bob London worked with some of the largest companies offering solutions to financials services firms to translate their offering and value proposition into a strategic framework, honing the message to one that is laser-focused on Credit Union needs,” continued Frankil. “We were then able to map out a set of tactics that made sense.”
“The feedback from every Partner, as well as my assessment of the effort, was outstanding—well worth the investment to engage London, Ink. As a footnote, we even invited Bob to speak at our 2007 Annual Conference Preferred Partner meeting in Hawaii on using Web 2.0 tools to get inside the mind of the Credit Union executive, and the program was extremely well received.”