Veteran marketer and entrepreneur Chris Jacobs joins London, Ink consulting team
Potomac, MD – September, 2009, London, Ink, a marketing and communications consulting and services firm headquartered outside of Washington, DC, announced the addition of Christina Jacobs to its team of marketing consultants and project managers to meet the demands of the company’s growing client base.
Jacobs, whose background includes marketing management posts at Nextel, MCI and CoStar Group and AMS, is also co-founder of Girls in the Know, the popular and fast-growing online service that provides subscribers with exclusive offers from premier spas, salons, restaurants, designers and events.
“Chris has been a great addition to the London, Ink team,” said London, Ink founder and President Bob London.“Not many people combine such deep practical marketing experience and expertise with an entrepreneur’s sense of innovation and resourcefulness.”
Jacobs provides on-demand marketing consulting, project management and implementation for a range of London, Ink clients—which supports the company’s lean, on-demand business model and enables clients to receive top-notch, cost-effective marketing support.
“Working with London, Ink gives me a combination of an interesting and engaging work experience with a high degree of flexibility, schedule-wise,” said Jacobs.“It’s clear that the on-demand model works for clients as well to help them focus their budgets on the right priorities.”
“London, Ink is already known for pioneering the ‘Virtual VP of Marketing’ concept which provides experienced project-based resources on-demand for organizations that need an injection of strategic marketing horsepower,” continued Bob London.“Having more consultants like Chris means that London, Ink can serve a broader range of client needs with various levels, areas of specialization and price points.”
About London, Ink
London, Ink (http://www.londonink.com) is a marketing and communications consulting firm that helps early-stage and established organizations define and prioritize their products, services and marketing initiatives based on what the market needs–or doesn’t need.
In pioneering the Virtual VP of Marketing concept, London, Ink president and founder Bob London works with companies who aren’t ready for the cost and commitment of a full-time marketing executive to assess their market opportunity, determine the strategic options and develop a practical go-to-market plan, including market awareness, customer acquisition and retention, prospect “nurture” campaigns and targeted education programs.
Bob London has successfully managed marketing initiatives with annual budgets ranging from the $150 million network television launch of MCI Friends & Family (back when network tv really meant something) to under $25,000.His work and writing has been profiled or covered by the Wall Street Journal, The Washington Post, the Miami Herald, USA Today and Marketing News (the AMA’s flagship magazine).Bob recently spoke at the nationwide Unintentional Entrepreneur series.
Good “mainstream” insight into using Twitter for business purposes. For about two years people were saying “I don’t get it,” or “seems like a waste of time.” Now the enterprising organizations are starting to figure it out.
Also, as someone who helps companies find the return on investment of social networking for marketing, I have a lot of respect for what Shashi Bellamkonda is doing for NetSol and the business community at large.
Bob London
President
London, Ink
www.londonink.com
Firms Take to The Tweetable Business Model
By Kim Hart
Monday, March 9, 2009; Page D01 The Twitterverse is expanding.
Twitter, that microblogging tool that caught on with teens and twentysomethings using it to tell loyal followers what they’re doing at any given time — in 140 characters or less — is now becoming part of the business strategy for a wide range of brands, from Skittles to Fairfax County.
Read full article at http://www.washingtonpost.com/wp-dyn/content/article/2009/03/08/AR2009030801531.html
London, Ink is proud to sponsor an exciting event on March 27 – 28: Government 2.0 Camp (http://gov20camp.eventbrite.com/). Here’s a brief description of the event and the “camp” concept:
What is Government 2.0 Camp?
Government 2.0 Camp is the unconference about using social technologies (aka web 2.0/social media tools) to create a more effective, efficient and collaborative U.S. government on all levels (local, state and federal).
Government 2.0 Camp will bring together the leading thinkers from government, academia and industry to share Government 2.0 initiatives that are already in process and collaborate about Government 2.0 ideas that are currently just visions.
I’m very dissatisfied–to the point of taking action–with the lack of efficiency and abundance of waste in government and am a big believer that new Web technologies, Web 2.0 applications and social media/networking applications can help. Trimming the Federal budget by a quarter of one percent over the next five years could pay for a lot of fixes (long-term) to our educational system or seed the nascent but promising field of alternative energy.
I fully support transparency in government, particularly government spending–it’s our money after all–and again believe that Web 2.0 technologies and social media/networking apps can enable this.
I believe the Gov 2.0 arena will yield good business opportunities for London, Ink, long-term.
Sounds like a great event! (I like the participatory BarCamp approach.)
FEBRUARY 7, 2009–POTOMAC, MD London, Ink, a full-service marketing and communications consulting firm based outside of Washington, DC, announced today a major initiative intended to demonstrate its commitment to ‘green’ practices that are highly visible and high impact. Effective immediately, the letter “k” at the end of the London, Ink logo will change to a compelling shade of green from the original basic black.
“London, Ink didn’t just want to jump on the green bandwagon and announce another green initiative,” said London, Ink president Bob London, who is also known as the DC region’s Virtual VP of Marketing for providing marketing expertise on demand. “Changing the letter ‘k’ in our logo to green represents a major commitment, as it is the letter most people focus on since they are expecting a ‘c’ after the ‘In.’”
Old Logo:
New Logo:
Taking this initiative a step further, London, Ink is issuing a challenge to other Washington, DC area marketing, communications, PR and design firms to make similar commitments towards ‘greening’ their businesses.
Continued Bob London, “I’d like to see some of the more traditional service providers, including ad agencies, public relations firms, Web design and digital marketing agencies follow London, Ink’s lead. After all, there’s always room for each of us to be ‘greener.’ Take it from me, it feels great doing something good,”
About London, Ink
London, Ink is a full-service marketing and communications consulting firm based just outside of Washington, DC. London, Ink’s unique Virtual VP of Marketing model differs from other traditional marketing and communications service providers such as ad agencies, PR firms and Web design firms in that (a) the client receives independent guidance on when and how to prioritize, execute and measure a wide range of marketing initiatives, from PR to SEO to lead generation to channel marketing; and (b) all services are provided on an on-demand basis, providing clients with budget predictability and flexibility.
London, Ink’s low overhead, client-focused model eliminates the common conflicts between agencies’ profitability goals and creative philosophies versus the client’s requirements. Please visit www.londonink.com for more information or contact London, Ink president Bob London at info@londonk.com or +1 240.994.7644.
Nextel, MCI and CoStar Group and AMS, is also co-founder of Girls in the Know, the popular and fast-growing online service that provides subscribers with exclusive offers from premier spas, salons, restaurants, designers and events.
