Veteran marketer and entrepreneur Chris Jacobs joins
Jacobs, whose background includes marketing management posts at Nextel, MCI and CoStar Group and AMS, is also co-founder of Girls in the Know, the popular and fast-growing online service that provides subscribers with exclusive offers from premier spas, salons, restaurants, designers and events.
“Chris has been a great addition to the
Jacobs provides on-demand marketing consulting, project management and implementation for a range of
In pioneering the Virtual VP of Marketing concept, London, Ink president and founder Bob London works with companies who aren’t ready for the cost and commitment of a full-time marketing executive to assess their market opportunity, determine the strategic options and develop a practical go-to-market plan, including market awareness, customer acquisition and retention, prospect “nurture” campaigns and targeted education programs.
Bob London has successfully managed marketing initiatives with annual budgets ranging from the $150 million network television launch of MCI Friends & Family (back when network tv really meant something) to under $25,000. His work and writing has been profiled or covered by the Wall Street Journal, The Washington Post, the Miami Herald, USA Today and Marketing News (the AMA’s flagship magazine). Bob recently spoke at the nationwide Unintentional Entrepreneur series.