For Immediate Release
FEBRUARY 7, 2009–POTOMAC, MD London, Ink, a full-service marketing and communications consulting firm based outside of Washington, DC, announced today a major initiative intended to demonstrate its commitment to ‘green’ practices that are highly visible and high impact. Effective immediately, the letter “k” at the end of the London, Ink logo will change to a compelling shade of green from the original basic black.
“London, Ink didn’t just want to jump on the green bandwagon and announce another green initiative,” said London, Ink president Bob London, who is also known as the DC region’s Virtual VP of Marketing for providing marketing expertise on demand. “Changing the letter ‘k’ in our logo to green represents a major commitment, as it is the letter most people focus on since they are expecting a ‘c’ after the ‘In.’”
Taking this initiative a step further, London, Ink is issuing a challenge to other Washington, DC area marketing, communications, PR and design firms to make similar commitments towards ‘greening’ their businesses.
Continued Bob London, “I’d like to see some of the more traditional service providers, including ad agencies, public relations firms, Web design and digital marketing agencies follow London, Ink’s lead. After all, there’s always room for each of us to be ‘greener.’ Take it from me, it feels great doing something good,”
About London, Ink
London, Ink is a full-service marketing and communications consulting firm based just outside of Washington, DC. London, Ink’s unique Virtual VP of Marketing model differs from other traditional marketing and communications service providers such as ad agencies, PR firms and Web design firms in that (a) the client receives independent guidance on when and how to prioritize, execute and measure a wide range of marketing initiatives, from PR to SEO to lead generation to channel marketing; and (b) all services are provided on an on-demand basis, providing clients with budget predictability and flexibility.
London, Ink’s low overhead, client-focused model eliminates the common conflicts between agencies’ profitability goals and creative philosophies versus the client’s requirements. Please visit www.londonink.com for more information or contact London, Ink president Bob London at email@example.com or +1 240.994.7644.