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	<title>Inside-Out Branding: Marketing Ideas for Leaders of Growing Businesses</title>
	<link>http://www.londonink.com/wordpress</link>
	<description></description>
	<pubDate>Wed, 26 Oct 2011 12:30:40 +0000</pubDate>
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		<title>Q: What&#8217;s the scariest thing about Halloween for CEOs and marketers?</title>
		<link>http://www.londonink.com/wordpress/?p=175</link>
		<comments>http://www.londonink.com/wordpress/?p=175#comments</comments>
		<pubDate>Wed, 19 Oct 2011 12:01:07 +0000</pubDate>
		<dc:creator>Bob London</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.londonink.com/wordpress/?p=175</guid>
		<description><![CDATA[A: First draft of 2012 marketing plans are due in two weeks.

]]></description>
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		<title>Wrap-Up: Oct. 12th &#8220;Future of Marketing&#8221; Panel from Potomac Tech Wire</title>
		<link>http://www.londonink.com/wordpress/?p=172</link>
		<comments>http://www.londonink.com/wordpress/?p=172#comments</comments>
		<pubDate>Thu, 13 Oct 2011 20:14:27 +0000</pubDate>
		<dc:creator>Bob London</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.londonink.com/wordpress/?p=172</guid>
		<description><![CDATA[On October 12th, I had a blast sharing the stage with several other marketing experts and practitioners at Potomac Tech Wire&#8217;s event called &#8220;The Future of Marketing.&#8221;  The packed room of about 200 attendees appeared to be engaged and the feedback afterwards was very positive on both the substance and style (there were several light [...]]]></description>
		<wfw:commentRss>http://www.londonink.com/wordpress/?feed=rss2&amp;p=172</wfw:commentRss>
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		<title>Marketing Whiplash: CIOs say social media carries very little weight in purchase decisions.</title>
		<link>http://www.londonink.com/wordpress/?p=171</link>
		<comments>http://www.londonink.com/wordpress/?p=171#comments</comments>
		<pubDate>Fri, 30 Sep 2011 14:53:01 +0000</pubDate>
		<dc:creator>Bob London</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.londonink.com/wordpress/?p=171</guid>
		<description><![CDATA[Just a few days after the Technology Marketing Alliance(on whose board I sit) hosted HubSpot CEO Brian Halligan for an evening of Inbound Marketing evangelism (When Marketing Dinosaurs Roamed the Earth: An Evening with HubSpot’s Brian Halligan), the TMA had another thought-provoking event: A panel of CIOs discussing what kind of information they consider in [...]]]></description>
		<wfw:commentRss>http://www.londonink.com/wordpress/?feed=rss2&amp;p=171</wfw:commentRss>
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		<title>When Marketing Dinosaurs Roamed the Earth: An Evening with HubSpot&#8217;s Brian Halligan</title>
		<link>http://www.londonink.com/wordpress/?p=170</link>
		<comments>http://www.londonink.com/wordpress/?p=170#comments</comments>
		<pubDate>Fri, 30 Sep 2011 14:23:16 +0000</pubDate>
		<dc:creator>Bob London</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.londonink.com/wordpress/?p=170</guid>
		<description><![CDATA[HubSpot’s Brian Halligan gives marketers a good-natured slap in the face
By Bob London, President of London, Ink
Brian  Halligan is CEO of HubSpot, and he has biz cred.  He’s one of the  current “it guys” of the start-up world, and it’s hard to ignore his  pitch after you hear how his company is [...]]]></description>
		<wfw:commentRss>http://www.londonink.com/wordpress/?feed=rss2&amp;p=170</wfw:commentRss>
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		<item>
		<title>Hey marketers and marketing automation vendors: Your capability isn&#8217;t always my benefit.</title>
		<link>http://www.londonink.com/wordpress/?p=168</link>
		<comments>http://www.londonink.com/wordpress/?p=168#comments</comments>
		<pubDate>Wed, 15 Jun 2011 14:56:10 +0000</pubDate>
		<dc:creator>Bob London</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.londonink.com/wordpress/?p=168</guid>
		<description><![CDATA[I have found that,  when it comes to marketing automation platforms, if a user/marketer sees an  interesting (potentially powerful) capability, they assume it is a benefit.
For example, just because a marketer knows I was on his software  company&#8217;s web site yesterday and visited the pricing page, is it a  benefit to [...]]]></description>
		<wfw:commentRss>http://www.londonink.com/wordpress/?feed=rss2&amp;p=168</wfw:commentRss>
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		<title>&#8220;Management by press release.&#8221; An MCI throwback mantra.</title>
		<link>http://www.londonink.com/wordpress/?p=161</link>
		<comments>http://www.londonink.com/wordpress/?p=161#comments</comments>
		<pubDate>Fri, 20 May 2011 14:11:45 +0000</pubDate>
		<dc:creator>Bob London</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[CEOs of Growth-Stage Companies]]></category>

		<category><![CDATA[CMOs]]></category>

		<category><![CDATA[General]]></category>

		<category><![CDATA[Inside-Out Branding]]></category>

		<category><![CDATA[London, Ink Client Stories]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[Virtual VP of Marketing]]></category>

		<guid isPermaLink="false">http://www.londonink.com/wordpress/?p=161</guid>
		<description><![CDATA[The lessons learned from my 9-year tenure at MCI&#8211;2 in sales, 7 in advertising/marketing&#8211;are many.
As an aside, I recently had the pleasure of explaining what MCI was to a Gen-Y (or perhaps Gen-Z or AAA or whatever comes next) business professional who had never heard of the company&#8211;and perhaps had never used a landline.

One of [...]]]></description>
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		<title>Remember the hype? 6 social media/marketing fads that have already fallen short of expectations.</title>
		<link>http://www.londonink.com/wordpress/?p=159</link>
		<comments>http://www.londonink.com/wordpress/?p=159#comments</comments>
		<pubDate>Tue, 04 Jan 2011 19:52:36 +0000</pubDate>
		<dc:creator>Bob London</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.londonink.com/wordpress/?p=159</guid>
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There are a number [...]]]></description>
		<wfw:commentRss>http://www.londonink.com/wordpress/?feed=rss2&amp;p=159</wfw:commentRss>
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		<title>Meet &#8220;Skip.&#8221; Last name &#8220;Intro&#8221; (Vote &#8220;no&#8221; on pointless agency flash)</title>
		<link>http://www.londonink.com/wordpress/?p=106</link>
		<comments>http://www.londonink.com/wordpress/?p=106#comments</comments>
		<pubDate>Mon, 27 Dec 2010 20:00:59 +0000</pubDate>
		<dc:creator>Bob London</dc:creator>
		
		<category><![CDATA[Agencies]]></category>

		<category><![CDATA[Branding]]></category>

		<category><![CDATA[CEOs of Growth-Stage Companies]]></category>

		<category><![CDATA[Lead Generation]]></category>

		<category><![CDATA[Marketing Budget]]></category>

		<category><![CDATA[New (aka Social) Media]]></category>

		<category><![CDATA[Online Marketing]]></category>

		<category><![CDATA[Virtual VP of Marketing]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[Bob London]]></category>

		<category><![CDATA[business]]></category>

		<category><![CDATA[ceo]]></category>

		<category><![CDATA[communications]]></category>

		<category><![CDATA[marketing consultant]]></category>

		<category><![CDATA[Messaging]]></category>

		<category><![CDATA[positioning]]></category>

		<guid isPermaLink="false">http://www.londonink.com/wordpress/?p=106</guid>
		<description><![CDATA[
Have you met Skip?  You know, Skip Intro, the guy who develops all those overdone flash intro&#8217;s for ad agency web sites?
Awhile back I answered the following very astute question on LinkedIn from Andrew Miller, who, according to his LinkedIn profile is now             [...]]]></description>
		<wfw:commentRss>http://www.londonink.com/wordpress/?feed=rss2&amp;p=106</wfw:commentRss>
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