NEWS ADVISORY:

London, Ink Direct Mail Campaign for McKinley Marketing Partners Wins Award for Third Consecutive Year

Awards don’t make a campaign successful, but winning an award for a successful campaign can increase awareness of the client’s product or service—especially when the client is McKinley Marketing Partners. McKinley Marketing Partners is the leading provider of Interim Marketing ManagersSM (IMMs®) to Fortune 2000 companies and government agencies.

McKinley 2004 direct mail campaign, created by its agency of record, London, Ink LLC, was named by the Service Industry Advertising Awards (SIAA) as one of the best in its class. Other winners included industry and category leaders such as Verizon Wireless, JetBlue Airlines, Ritz Carlton Hotels, the National Football League and MetLife.
While awards don’t increase revenue, this one helped increase McKinley’s visibility among its core target audience: senior marketing decision-makers who need interim marketing expertise for a wide range of marketing projects, from strategy and product management to public relations and lead generation.

“Bob London’s understanding of McKinley’s business goals and our marketplace, plus fantastic creativity, resulted in a campaign that directly supported our growth last year.” said Marcia Call, McKinley’s President and Chief Marketing Officer. “We’re pleased to have London, Ink as our agency of record—and the subsequent direct mail campaign for McKinley has only reinforced our satisfaction.”

Bob London is president of London, Ink, a Maryland-based marketing and communications consulting firm, and serves as a Virtual VP of Marketing for growth stage companies that need an injection of marketing experience and leadership to drive key initiatives and results.