Great info from destinationCRM.com and supports why companies should consider solutions like e.SSENTIALS from London, Ink, a fixed-price bundle of online/social marketing programs.  See e.ssentials.net for more info.

Given the state of the economy, Lamba writes that social networking is a relatively low cost solution that could help in fostering, “steady communication with existing partners, and clients as well as incubating new relationships” — a function both desired by consumers networking with friends and with employees in the workplace. The aforementioned IDC social networking survey, in fact, indicates that the majority of social networking users list communication as their number one reason for usage of such sites.

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