Worth reading even if (or especially if) you don’t see Twitter’s as a business tool.  (I don’t–yet.)

Twitter-ing CEOs: What is the benefit for busy execs?
Posted by Karen OBrien on 09/08/08 under Messaging, Positioning & Value Proposition, Interactive Services

There was an interesting story recently in Business Week on heads of companies and their take on Twitter. Given the amount of information overload and the pressure on CEO’s to be efficient with time, use of Twitter makes a lot of sense given its 140 character limit and ability to give/ get instant feedback.

http://www.achievemarketleadership.com/wp-trackback.php?p=264

Tags: Bob London, Branding, business, ceo, communications, Crimson Consulting, Karen O'Brien, marketing consultant, Messaging, Nurture Marketing, positioning, twitter, Virtual VP of Marketing

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