|What “Flavor” of Marketer Do You Need?|
|Posted by Steven Lamont on 05/13/08 under Marketing Process & Organizational Design|
Many have heard the story about Eskimos having 32 words for snow, given how important it is in their lives. Similarly, technology companies have many different classification for technology workers — from CTO to CIO, and from lead web developer to database architects. Most technology companies have a very clear idea about what these jobs entail and who qualifies for them.
Bob London is president of London, Ink, a Maryland-based marketing and communications consulting firm, and serves as a Virtual VP of Marketing for growth stage companies that need an injection of marketing experience and leadership to drive key initiatives and results.