http://www.achievemarketleadership.com/wp-trackback.php?p=245

Bob London is president of London, Ink, a Maryland-based marketing and communications consulting firm, and serves as a Virtual VP of Marketing for growth stage companies that need an injection of marketing experience and leadership to drive key initiatives and results.

 

How To Move CMOs Out Of Harm’s Way Feb. 4, 2008 (Investor’s Business Daily): http://money.cnn.com/news/newsfeeds/articles/newstex/IBD-0001-22 724238.htm

Warning: If you’re seeking job security, don’t think about becoming a chief marketing officer.

Over the last few months, the CMOs of Home Depot (NYSE:HD) HD, Wendy’s WEN, Rite Aid (OOTC:RADCO) (NYSE:RAD) RAD and Chico’s CHS changed over.

In a study of 100 leading consumer companies in June 2007, executive search firm Spencer Stuart reported that the average tenure of CEOs is 44 months but CMOs last only 26 months. In fact, 40 of 100 CMOs turned over in 2006 and 31 of 100 lost their jobs in 2007, noted Greg Welch, a practice leader in consumer goods at the Chicago-based search firm.

Why are CMOs facing a fast-moving revolving door?

Why most CMOs get fired (David Meerman Scott): http://money.cnn.com/news/newsfeeds/articles/newstex/IBD-0001-22724238.htm

A few weeks ago I get a call from Gary Stern, a columnist for Investors Business Daily.

Gary says, “I’m doing a story on the average tenure of Chief Marketing Officers, which is only 26 months. This is much shorter than 44 months, which is how long CEOs last. Can you comment?”

See the full post at http://www.webinknow.com/2008/02/why-most-cmos-g.html

See a preview of the IBD story at

Some of my best friends are Chief Marketing Officers, but something’s wrong if the above stat is true. An 18 - 24 month tenure for a cabinet-level corporate role translates into a very risky hire and–too often–a bad investment.

Bob London is president of London, Ink, a Maryland-based marketing and communications consulting firm, and serves as a Virtual VP of Marketing for growth stage companies that need an injection of marketing experience and leadership to drive key initiatives and results.