Later this week, I’m reprising my highly
rated (by the audience) presentation, originally given at this summer’s National Association of Federal Credit Unions (NAFCU)
Strategic Growth conference.
The topic is social marketing but not from a “slam dunk,”
“gotta have it,” “full speed ahead, damn the business
case,” perspective. Rather the presentation examines whether there is
any “there” there yet regarding revenue (specifically for credit
unions, member acquisition, retention and non-account revenue).
Here’s the abstract from the NAFCU Annual Conference site, and I will
post the presentation on SlideShare in the next couple weeks.
Social Marketing is Free so it
Must be Worthwhile… Right? Well maybe, but BEWARE— don’t be
drawn in by the ‘coolness’ of using Facebook, Twitter and
interactive applications to market your credit union without some
investigation. Before you launch a social media campaign that you’re
sure will “go viral,” don’t forget these three simple letters:
R.O.I. Even though setting up a Facebook or Twitter account, or even a blog,
is free, there are hidden costs in terms of time, resources and budget. This
presentation will explore how credit unions and other organizations are using
social media and other Web 2.0 tools and to what degree they are successful.
Presented by Bob London, President and Founder of London, Ink,
See NAFCU Conference site at bit.ly/fdMyl