Before you invest in SEO and PPC. Before you hire a PR and Content Marketing resource. Before you buy marketing software. Stop and listen. To your customers. What do they think, want and need? What are they not getting today from you or other vendors that they could really use? If you don’t know the answers to these questions, stop marketing and start learning what’s relevant to your customers by asking questions no one else is asking them. Talk to London, Ink to learn how.